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Senior Brand Manager, Singapore

 

Our Client

Listed on the Singapore stock exchange, our client is a key player in the beverage industry. Currently, they are looking for a Senior Brand Manager to join one of their business units.

The Role

The successful candidate will develop, implement and manage cohesive and single-minded commercial platforms or activities to bring in volumes for 2 key channels. These activities range from tactical promotions to national brand promotions, including sports sponsorship.

Responsibilities:

  • Direct and execute marketing, advertising and commercial campaigns, both short and long range, to ensure the achievement of volume targets.
  • Develop and oversee the smooth implementation of key sports platforms into relevant channels including PR.
  • Advise/confer with agencies in the execution for one or more consumer promotion vehicles through the line executions including but not limited to advertising creative, website, packaging, promotions, etc.
  • Maintain close collaboration and relationships with both internal channels/departments and external partners/agencies to ensure effective implementation of commercial and sports projects.
  • Ensure and maintain high standards in contract negotiations and documentation.
  • Guide and mentor reporting team members with a clear view to succession planning.
  • Report data and conduct analysis necessary to evaluate effectiveness of marketing/commercial/project initiatives, and movement activity/penetration.
  • Plan and manage all sponsorship and promotion budgets, expenses, sponsorships, etc.
  • Perform other administrative supervisory functions including monitoring and evaluating staff performance, establishing work priorities, interviewing, and provide for staff training.

Requirements:

  • Degree in Marketing, Business or a related field.
  • At least 6 years experience in marketing and brand management with exposure to all elements in the marketing mix.
  • Proven experience in applying high-level analysis to accurately assess and execute business situations.
  • Previous exposure to events management and mass communication required. Preferable to have been involved in sports activation and sponsorships.
  • Strong knowledge of Marketing fundamentals, i.e. targeting, segmenting, and the 5Ps.
  • Ability to identify or determine key priorities and brand needs.
  • Knowledge and appreciation of current and emerging industry requirements and practices in area of expertise.
  • Understanding of the company’s business strategies, competitive environment and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies.
  • High drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute to the agreed objectives on assigned brand.
  • Flexible on working hours; including nights, weekends and holidays when needed.

If you meet the above criteria, please email your detailed resume in MS Word format to:
cv-doris@kellyservices.com.sg

(All applications will be treated in strict confidence. We regret that only shortlisted candidates will be notified.)